Dear Copy/Paste Salespeople: We See You.
Every copy/paste message chips away at your credibility. In a world where automation is everywhere, the real standout move is taking a moment to care. Let’s make outreach meaningful again. Your future clients (and connections) will notice.
Integrity in marketing isn’t optional.
In the rush to gain clicks, drive leads, and stay “on trend,” it’s easy to lose sight of something critical: integrity. And yet, it’s the single most crucial ingredient in building trust with your audience.
New Workshop with ABC Nashville
Join Metkat Marketing CEO, Kathryn Swanton, for a hands-on workshop tailored to arts organization administrators and board members looking to transform their nonprofits’ marketing content and strategy. Through interactive exercises and case studies, participants will gain practical insights into the fundamentals of nonprofit marketing strategy and discover how to craft compelling narratives that connect and engage with diverse audiences.
HER Health 360 Conference
Join me for Nashville's most exciting ladies' night out with a purpose! HerHealth360 kicks the stuffy health fair concept to the curb, creating a vibrant evening where 250+ dynamic women will mix, mingle, and discover their path to wellness.
Why Inclusivity in Your Communications Matters — And What To Do About It
Today, let's learn about why inclusivity matters in your communications, and what can you do about it!
"Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date."
If all you do is promote your product or service without adding value or listening to your audience, you’ll lose their interest fast. Instead, focus on building a connection!
Five expert strategies to make your press releases more compelling and publication-worthy!
In today’s crowded media landscape, crafting an engaging press release is key to earning coverage. Here are five expert strategies to make your press releases more compelling and publication-worthy.
What are the positive outcomes when followers unsubscribe from my email campaigns?
If followers opt out of your email list, it's important to remember that this is an important process in refining your audience! Those who stay are truly engaged, which can boost your open rates, engagement, and ROI. Quality over quantity, every time!
Why is it important to check your website regularly for broken links?
By integrating broken link checks into your ongoing site maintenance, you can protect your brand's reputation, boost SEO, and optimize the user journey for maximum conversions.
Why name your business ‘Metkat Marketing’?
One of the questions I am often asked is, "What is Metkat?" Well, it's a nickname I've had since I was 12 that combines my favorite band of all time, Metallica and Kathryn.
Why Continuously Test Your Marketing Strategy?
Ever wonder what happened to Blockbuster? Well, they didn't believe in testing their strategy, and now they're a punchline in Netflix's origin story!
In the fast-paced world of marketing, standing still is the same as moving backward. Here are five reasons to keep testing your marketing strategy.
Pro Bono Community Engagement
Today, let's learn about the incredible benefits of offering pro bono services to nonprofits.
What can you learn from optimizing your Google Analytics account?
Let's chat about how you can unlock the full potential of your online presence with Google Analytics!
How can the rule of three make your copy more memorable?
Let's chat about how we can make the words you write (your copy) or say more impactful and memorable!
Crafting compelling stories!
Let's chat about how we can craft compelling and impactful narratives that become the heartbeat of your small business and nonprofit communications!
Why are your color palette choices crucial for your brand?
Let's chat about how we can embrace the power of colors and design a color palette that packs a punch!
Yes or No - should you add QR codes to social media graphics?
I'm a big fan of well-done QR codes on printed items that will take your supporters to the exact page/information you want them to go to! But what about adding it to your graphics on social media? The answer is... it depends...