Five expert strategies to make your press releases more compelling and publication-worthy!

Written By Kathryn Swanton

In today’s crowded media landscape, crafting an engaging press release is key to earning coverage.

Here are five expert strategies to make your press releases more compelling and publication-worthy:

1. Craft a Captivating Headline
Make it clear, concise, and attention-grabbing! Journalists get hundreds of pitches daily—stand out with a headline that sparks curiosity and conveys value.

2. Lead with a Strong Hook
Your opening paragraph should answer the “who, what, when, where, and why” while drawing readers in with an interesting angle or statistic.

3. Add Multimedia
Incorporate high-quality images, videos, or infographics to make your press release visually appealing and shareable.

4. Include a Powerful Quote
A quote from a company leader or expert adds credibility and personality, making your story more compelling for journalists.

5. Make It Easy to Share
Keep it concise (1-2 pages max), include contact information, and provide links to additional resources to encourage journalists to follow up.

Kathryn Swanton
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