Affiliations & Memberships
Awards
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![Image celebrating NELA 2025 Nashville Emerging Leader Awards finalist Kathryn Swanton, Founder and CEO of Metkat Marketing, in the Advertising, Marketing & Public Relations category.]()
Chamber of Commerce Nashville Emerging Leaders Finalist
2025
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![Image celebrating NELA 2024 Nashville Emerging Leader Awards finalist Kathryn Swanton, Founder and CEO of Metkat Marketing, in the Advertising, Marketing & Public Relations category.]()
Chamber of Commerce Nashville Emerging Leaders Finalist
2024
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![Image celebrating 'Cable Nashville Rising Star Award nominees', listing Kathryn Swanton (Metkat Marketing) as a finalist for the 2023 awards.]()
Nashville Cable Rising Star Award Finalist
2023
Professional Experience
Sr. Manager of Marketing & Special Events (Center for Nonprofit Management)
Jan 2020 - Nov 2023
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Lead CNM's marketing and communication strategies related to member engagement, media relations, branding, advocacy, community/partner events, and promotion of CNM programs and services
Support fundraising efforts, including developing sponsorship benefits packages and cultivating diverse funding sources
Direct all CNM special events, including Salute to Excellence, CEO and YNP networking groups, and community town halls
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Established, tracked, and maintained strong media relations, leading to a 37% increase in press features and media exposure for CNM program initiatives throughout 2022 and 2023
Developed and executed a comprehensive email marketing storytelling campaign, increasing open rates by 15%
Oversaw 25+ annual nonprofit networking events, hosting more than 3,000 attendees
Redesigned our social media strategy, producing a 696% increase in social posts, yielding a 22.7% increase in follower engagement and a 22,000% increase in LinkedIn engagement
Optimized website pages with relevant keywords and improved formatting and readability, decreasing bounce rate from 62% to 34%
Wrote and directed a series of YouTube videos that reached 10,000+ in total view
Marketing Supervisor (Wyndham Destinations)
May 2016 - June 2019
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Ensure the success of our marketing team in meeting the monthly and yearly target budgets set by our corporate office
Create innovative and engaging training materials to support employee growth and increase their closing percentages
Review our existing community marketing channels and develop opportunities to engage new customers
Represent our department at job fairs, conferences, and workshops
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Set TN record for sales growth of $40 million by generating 10,000 new marketing leads
Cut overhead by 13% - saving $125K annually through comprehensive cost-saving initiatives
Redesigned new hire onboarding and training to engage and retain entry-level marketers
Developed innovative processes to establish new marketing channels – resulting in 9% growth
Sales Executive (Wyndham Destinations)
Aug 2013 - May 2016
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Managed all sales development components, including prospecting, qualifying active buying interest, identifying critical decision makers, personalized presentations, sales proposals, and preparing real estate purchase contracts
Maintain relationships with my owners, providing excellent customer service and opportunities for future upgrades
Attended resort and hospitality conferences and conventions to grow product knowledge
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Created a 6% growth in personal sales by implementing referral pipeline incentives
Four-time "Circle of Champions" quarterly winner for achieving top sales conversion leads
Executive Assistant (Laser Cosmetic Services)
Nov 2011 - Mar 2013
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Responsible for overseeing and managing the day-to-day operations of the business
Assisted in the implementation of a new electronic medical records system, ensuring seamless integration and compliance with data security regulations
Managed appointment calendars, product orders, inventory, staff calendars and vacation allocation, payroll and tip allocation, HIPPA compliance, ongoing training, planning special events, website and social media management, and all customer communications
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Assisted in launching a new customer loyalty program, resulting in a 30% increase in repeat business and fostering 200 new long-term client relationships
Spearheaded the development and maintenance of the spa's social media platforms, growing their online following by 40% and enhancing brand visibility and engagement
Facilitated staff training programs and workshops to improve customer service skills and increase employee satisfaction, leading to a 15% rise in customer satisfaction ratings
Administrative Assistant (Timeless Therapeutic Day Spa)
Feb 2010 - Apr 2012
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Oversee the scheduling of therapists and technician appointments and manage their customer database
Provided marketing support, generating and updating website content regarding promotions, business development, and special events
Processed sales, returns, shipping memos, and invoices, and issuing gift certificates
Prepared and presented financial reports to the executive team, assisting in budget planning and cost analysis to support informed decision-making
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Implemented a comprehensive inventory management system, reducing supply costs by 10% and ensuring seamless availability of products and equipment for the spa's operations
Streamlined administrative processes and scheduling for the office manager, resulting in improved efficiency and time savings of 15% for executive tasks
Education:
University of Michigan Online (EdX) · Nov 2019 · Community Engagement & Development Certificate
Boston University Online (EdX) · Sept 2019 · Digital Project Management Micromasters Certificate
Dale Carnegie of Middle Tennessee · April 2018 - Aug 2018 · Effective Leadership and Human Relations Certificate
University of Leeds Business School · Leeds, UK · Sept 2008 - Dec 2009 · Master of Science (MSc): International Marketing Management
Université Rennes II · Rennes, France · Jan 2005 - Jun 2005 · Study abroad ESPEME French Language program
Nazareth College of Rochester · Rochester, NY · Aug 2003 - May 2007 · Bachelor of Science (BS): Business Administration
Volunteer & Community Engagement:
Impact 100 · Grants Committee · 6/2023 - Present
TEDx Nashville · Marketing Committee · 4/2023 - Present
Gates Historical Society · Social Media Volunteer Manager · 5/2020 - Present
American Marketing Association · Nashville, TN · Fundraising Volunteer · 10/2019 – Present
University of Leeds Alumni Network · Nashville, TN · Student eMentor · 6/2019 – Present
All Within My Hands Foundation · Nashville, TN · Community Volunteer · 8/2018 – Present
Greater Nashville Regional Council · Nashville, TN · Communications Volunteer · 5/2020 - 2/2021
Hands On Nashville · Nashville, TN · Social Media Volunteer · 2/2020 – 2/2021
Nazareth College Partners for Learning · Rochester, NY · Student-Teacher · 8/2005 – 5/2006
The Salvation Army – Project Redirect · Rochester, NY · Special Programs · 8/2005 – 11/2005
Affiliations & Memberships:
Tennessee Nonprofit Network
American Marketing Association
Chamber of Commerce
Arts & Business Council of Nashville
Alliance for Better Nonprofits
National Council of Nonprofits
Nonprofit Technology Enterprise Network
Cable Nashville
The Table
Impact 100
Awards:
Chamber of Commerce Nashville Emerging Leaders Finalist - Marketing Category (2024)
Nashville Cable Rising Star Award Finalist (2023)
Nashville Business Journal Leader in Diversity Honoree (2023)
Nashville Cable Power of Inclusion Award Winner (2023)