I spent four years as the Sr. Manager of Marketing and Special Events at the Center for Nonprofit Management (now the Center for Nonprofit Excellence of Middle Tennessee) in Nashville, TN. In this role, I led CNM's marketing and communication strategies, encompassing member engagement, media relations, branding, advocacy, community/partner events, and the promotion of CNM's programs and services. I also supported their fundraising efforts, including developing sponsorship benefits packages and cultivating diverse funding sources. Lastly, I directed all CNM special events, including the Salute to Excellence awards ceremony, the CEO and YNP networking groups, and the community town halls. Additionally, since 2019, I have worked as a marketing freelancer supporting over 10 local and national nonprofits with marketing consulting and freelance work.

Inspiration is the heartbeat of my creativity! I draw inspiration from a myriad of sources to fuel my innovative campaigns. I find inspiration in the pulse of society, staying attuned to cultural shifts, emerging trends, and evolving consumer behaviors. I am an avid observer of the digital landscape, constantly exploring new technologies, platforms, and strategies to stay ahead of the curve. Nature also plays a significant role in my inspiration, reminding me of the beauty of simplicity and the power of organic growth. Additionally, I find inspiration with fellow marketing freelancers, fostering an environment where diverse perspectives and collaborative ideation thrive. Ultimately, my inspiration comes from a deep passion for storytelling, problem-solving, and making meaningful connections between brands and their audiences. It's this relentless pursuit of inspiration that drives me to deliver impactful results for my clients every day.

I stay ahead by closely monitoring industry updates, attending LinkedIn workshops, and leveraging analytics to adapt strategies for optimal visibility and engagement.

My services are customized to align with your unique business goals. I will conduct a thorough analysis and tailor strategies to boost your brand visibility, engage your target audience, and drive tangible results based on your objectives.

I run a lean, freelance-based model — meaning you work directly with me, not passed between account managers. That ensures personalized strategy, clear communication, and cost savings without sacrificing expertise. My approach is always research-driven and from the heart. Investing and immersing myself in you and your brand is my job. I then tailor my communications to passionately speak from the heart with the same enthusiasm and conviction you would use.

Transparency and trust are non-negotiables. I won’t recommend shady shortcuts or “growth hacks” that compromise your reputation. My goal is sustainable marketing that strengthens your brand long-term.

I employ a comprehensive set of key performance indicators (KPIs) aligned with your goals. I measure success through key metrics like profile views, connection growth, engagement rates, content reach, and ultimately, tangible business opportunities generated. Additionally, I provide transparent and detailed reports to measure the success of your campaigns.

We start with a discovery call where I learn about your goals, challenges, and audience. From there, I create a customized plan that fits your timeline and resources — always with clear next steps.

Adaptability and transparency are key. I proactively monitor market changes and swiftly adjust strategies when needed. My agile approach ensures that your campaigns remain effective even in dynamic market conditions.

No, but I have several local recommendations that provide high-quality printing options and can manage the entire process from design to delivery, ensuring a seamless experience.

Yes! I love working with agencies across the country.

Nope! I’ve partnered with startups, nonprofits, local businesses, and national brands. My sweet spot is helping small businesses and nonprofits clarify their story and amplify it through ethical, authentic marketing.

Absolutely. I specialize in creating right-sized strategies that maximize impact without wasted spend. We’ll prioritize what matters most to your goals so every dollar works harder for you.

Both! Some clients bring me on for website copy or a campaign launch, while others prefer ongoing monthly support. I’m flexible so you get exactly what you need.

Yes. I have a trusted network of designers, developers, videographers, and photographers I can bring in as needed. You still get one point of contact (me), but access to a full creative bench.